Storytelling for Sales
A strategic revenue, sales & growth session for senior leaders, framing storytelling for sales as a business lever with decision frameworks and boardroom-ready narratives.
Key highlights of this program
click any module — full details open belowWhat’s inside the package
Everything in this program is designed for real delivery — not just a slide dump. Hover any component for its key points.
Presentation deck — Storytelling for Sales (250+ slides)
Session-by-session slides, ready to present
Facilitator guide
Step-by-step session plan with speaker notes
Participant workbook
Print-ready pages participants work through
Activities, games & icebreakers pack
Keeps the room engaged and participating
Assessment & evaluation forms
Check understanding and capture feedback
Job aids & handouts
One-page references participants keep at work
Session timing plan
Minute-by-minute agenda for smooth delivery
Follow-up email templates
Reinforce learning after the session
Pre-work email + pre-reading
Participants arrive ready to engage
About this program
Storytelling for Sales is delivered as a complete, ready-to-run training programme — not a slide dump. The pack opens with a structured presentation you can present as it is, session by session, and pairs it with a facilitator guide that tells the person running the room exactly what to do, say and ask at every step. Participant workbook pages, activities, assessments and job aids are all included and print-ready.
The programme is designed for executives, directors and senior leaders setting direction, and sits inside our Revenue, Sales & Growth collection. The executive framing treats storytelling for sales as a strategic lever: decision frameworks, organisational implications and a worked case study for the leadership team.
Everything is delivered in editable formats, so you can adapt examples, terminology and timings to your audience. Run it in person, virtually or hybrid — the session plan covers all three, and your license allows unlimited internal delivery.
By the end, participants can
Hover an outcome to see where it’s covered.
- Position storytelling for sales as a strategic lever with a boardroom-ready narrative
- Apply decision frameworks to invest, sequence and scale
- Assess organisational implications: structure, talent and operating model
- Lead a facilitated executive debate using the worked case study
- Set a 90-day leadership agenda with owners and review dates
- Communicate the change narrative across the organisation
Curriculum
6 facilitation-ready modules with activities, discussion prompts and job aids. Click a module — the full section-by-section breakdown opens with real package pages.
Free starter pack
Not sure yet? Download the Storytelling for Sales starter pack — free.
Get Module 1, the full training plan, a participant workbook sample, assessments and the table of contents. No cost, no commitment — see the quality before you buy.
Free guides & insights
Deep-dive articles about storytelling for sales — two of them include free downloadable resources.