Key Account Management
A ready-to-deliver revenue, sales & growth workshop that gives every participant a practical grounding in key account management — concepts, activities and tools they can use from day one.
Key highlights of this program
click any module — full details open belowWhat’s inside the package
Everything in this program is designed for real delivery — not just a slide dump. Hover any component for its key points.
Presentation deck — Key Account Management (250+ slides)
Session-by-session slides, ready to present
Facilitator guide
Step-by-step session plan with speaker notes
Participant workbook
Print-ready pages participants work through
Activities, games & icebreakers pack
Keeps the room engaged and participating
Assessment & evaluation forms
Check understanding and capture feedback
Job aids & handouts
One-page references participants keep at work
Session timing plan
Minute-by-minute agenda for smooth delivery
Follow-up email templates
Reinforce learning after the session
About this program
Key Account Management is delivered as a complete, ready-to-run training programme — not a slide dump. The pack opens with a structured presentation you can present as it is, session by session, and pairs it with a facilitator guide that tells the person running the room exactly what to do, say and ask at every step. Participant workbook pages, activities, assessments and job aids are all included and print-ready.
The programme is designed for all employees, new team leads and emerging managers, and sits inside our Revenue, Sales & Growth collection. The foundation edition assumes no prior exposure: every concept is explained in plain language and reinforced through guided practice.
Everything is delivered in editable formats, so you can adapt examples, terminology and timings to your audience. Run it in person, virtually or hybrid — the session plan covers all three, and your license allows unlimited internal delivery.
By the end, participants can
Hover an outcome to see where it’s covered.
- Explain what key account management involves and why it matters to the business
- Apply practical key account management tools to real workplace situations
- Facilitate confident sessions using the included facilitator guide
- Adapt the material to in-person, virtual or hybrid delivery
- Measure impact with the included assessment and evaluation pack
- Send participants back to work with job aids that keep learning alive
Curriculum
6 facilitation-ready modules with activities, discussion prompts and job aids. Click a module — the full section-by-section breakdown opens with real package pages.
Free starter pack
Not sure yet? Download the Key Account Management starter pack — free.
Get Module 1, the full training plan, a participant workbook sample, assessments and the table of contents. No cost, no commitment — see the quality before you buy.
Free guides & insights
Deep-dive articles about key account management — two of them include free downloadable resources.